2K have once again given back to undeserved communities thanks to it’s philanthropic arm, 2K Foundation. During 2020/2021, the foundation has helped multiple communities across the USA as well as the UK and Dominican Republic. They’ve now reached a helping hand to a community in Toronto, Canada by refurbishing the community basketball court.
“The support from 2K Foundations has made a huge difference to the children in our community who truly benefit from better access to play,” said Janie Romoff, Forestry and Recreation General Manager at Toronto Parks. “In a community that’s been greatly impacted by COVID-19, the impact of 2K Foundations’ contributions are invaluable and will motivate our kids to pursue their passions on and off the court once it is safe to do so.”
2K Foundation are known for their global community efforts by giving back to communities that are less effluent. Past & current projects have included creating sporting opportunities, music programs, education programs and refurbishing/building basketball courts.
Toronto Lawrence Heights Court has been given new life by adding new scoreboards, backboards and some much needed repair. However the court wasn’t the only thing to get new splash of paint. Artists Ben Johnston and Trevor Wheatley also painted a new installation on the walls of the indoor basketball court. This project was also made real thanks to musicians/Toronto natives, The Weeknd and NAV.
“Working with my home city of Toronto and 2K Foundations on this community enrichment effort is something that is personal to me,” said The Weeknd, musician and co-founder at HXOUSE. “We’re proud to have renovated a space where kids of all backgrounds can hone their crafts and follow their passions.”
“As a Toronto native, it’s an honour to give back to the city where I grew up playing ball,” said NAV, musician. “Because basketball and hip hop can provide so many opportunities for kids growing up in this community, we designed a court and helped renovate a community centre that empowers kids of all backgrounds to explore their interests.”