The award-winning content company SpringHill Entertainment, created by LeBron James and Maverick Carter, are also the team behind NBA 2K20’s MyCAREER cinematic narrative “When The Lights Are Brightest.” Details were shared today about the companies partnership with 2K where they wrote, directed and were in charge of casting for this years storyline.
“The story of ‘When The Lights Are Brightest’ in NBA 2K20 reflects the story of today’s modern athletes,” said Maverick Carter, CEO of SpringHill Entertainment and athlete empowerment company UNINTERRUPTED. “From dealing with the pressures of fame, demands on and off the court, and outside influences, athletes face a tremendous amount of obstacles. SpringHill Entertainment exists to tell compelling stories and in this case, we were able to draw on our own experiences with LeBron and other athletes to create a narrative that’s authentic and a bit of a peek behind the curtain. Fans of NBA 2K20 are going to be amazed at the level of detail we were able to get to in this film.”
You’ll be playing as NBA prospect named Che in what’s said to be a more authentic and emotive story. Mentorships, dealing with off-court pressures and current social issues are just a few of the scenarios you’ll be dealing with on your path to stardom.
“An entire film made entirely of video game scenes has never been done in this way before,” said Alfie Brody, Vice President of Global Marketing at NBA 2K. “We decided to partner with SpringHill Entertainment because as an athlete-led production company, they authentically understand basketball culture and created a totally unique cinematic experience that encapsulates the reality facing the game’s next prospects. What we were able to accomplish in this year’s MyCAREER mode is an example of what’s ‘NEXT’ in moviemaking and in gaming.”
Directed by Sheldon Candis and featuring a cast including Idris Elba, Rosario Dawson and NBA all-stars past and present, the full-length version of “When The Lights Are Brightest” will be available to experience first-hand when NBA 2K20 is released worldwide on September 6.
