After a global search for up and coming artists, NBA 2K and UnitedMasters have revealed the first 10 to be featured in the NBA 2K21 next-gen soundtrack. “2K Beats: The Search” is an international competition that allows independent artists to submit their work for a chance to feature on the NBA 2Ksoundtrack. Mostly made up of American artists bar one from London, the first half of the potential 20 will soon be added to the games soundtrack via an upcoming patch.
“Once again, the cultural connection between NBA 2K and musicproves to be a perfect way to celebrate and recognize new artists, basketball and gaming on a global scale,” said Steve Stoute, Founder and CEO of UnitedMasters and Translation. “UnitedMasters is always looking to support its independent artists with opportunities to reach new audiences and partner with the hottest brands. This competition has provided artists from all over the world the chance to be featured on one of the biggest games out there, and with more than 13,000 entries, we’re only just getting started.”
The remaining 10 artists will be announced one by one weekly via UnitedMasters’ Instagram from February 12. According to NBA 2K and UnitedMasters, there are also some strong submissions that have come from Australia. The 20 lucky winners will be joining the likes of Damian ‘Dame D.O.L.L.A.’ Lillard, Stormzy, Roddy Ricch and Little Simz on the soundtrack.
“What NBA 2K and UnitedMasters have put together here is incredible, giving talented artists from all over the world a platform to showcase their music,” said Jayson Tatum, Boston Celtics All-Star forward. “Music means a lot to me, so it’s an honor to scope out up-and-coming artists and hopefully give them a break to take the next step. I can’t wait to hear what they’ve got.”