For WWE 2K20cover star Roman Reigns, Leukaemia is something that hits very close to home as a survivor of the disease. So it’s fitting that a partnership between the Leukemia & Lymphoma Society and 2K has been made. Today it was announced that the WWE Superstar will help to educate, support and raise awareness through the WWE 2K20global marketing campaign.
Between now and October 22, fans can help donate and raise awareness with a simple click of a button. By visiting the WWE Games Twitter, all you have to do is retweet the LLS message to help. Not only will the LLS message be spread but 2K will also donate $2USD for every retweet. 2K plan to donate a maximum of up to $500,000USD*. 2K also aren’t just asking you to leave it at a simple retweet. They also encourage others to donate, volunteer or become a social ambassador. The game publisher will also be donating copies of games published by the company to cancer patients, invite patients and their familes to WWE 2K20 promotional events as well as organizing hospital visits by WWE Superstars and 2K personnel at LLS partnered hospitals.
“Partnering with The Leukaemia & Lymphoma Society, the global non-profit leader in the fight against blood cancers, is a natural extension of our WWE 2K20relationship with WWE and Roman Reigns and an opportunity for us to give back to the community, raise awareness and join the fight to find a cure,” said Chris Snyder, Vice President of Marketing for 2K. “Roman’s strength and perseverance to win his battle with leukaemia is truly inspiring to all of us, and we are proud to feature him on both the cover of WWE 2K20 and through a dedicated 2K Tower celebrating his incredible career journey.”
“As an organization founded 70 years ago by a family who lost their 16-year-old son to leukaemia, we are committed to finding cures and helping families affected by cancer, through our investment in research, free patient support services and financial support, and by advocating for laws that provide access to quality, affordable care,” explains Louis J. DeGennaro, PhD, LLS president and CEO. “We are pleased to reach a new generation of families through this exciting partnership with 2K and we are grateful for their support of our quest to end blood cancers.”
WWE 2K20 launches globally on October 22.
*Starts on September 10, 2019 and ends on October 22, 2019 or the date when the Maximum Donation is reached, whichever occurs first (“Program Period”). Sponsor will donate $2.00 (US) to The Leukemia & Lymphoma Society® (LLS) (a non-for-profit corporation) for each retweet of the Program Tweet (each an “Action”) up to a total maximum of $500,000 Dollars (US).