2K has just announced their next multi-year sporting partnership with the National Football League which is set to launch in 2021. It’s been over 15 years since 2K has partnered with the NFL when they published NFL 2K from 1999-2004. Details on developers, titles and release dates aren’t known at this time but 2K confirms that the projects are currently in early development.
“The NFL is one of the most successful sports brands in the world, known for creating incredible entertainment for fans,” said David Ismailer, President of 2K. “We’re thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences. It’s exciting to bring together 2K’s expertise in creating award-winning sports games with the NFL’s renowned status as a world-class entertainment and sports organization.”
“Expanding the NFL’s presence in the world of gaming has become a focus for the League as we look to grow the next generation of our fanbase and reviving our partnership with 2K was a natural step in that effort,” said Joe Ruggiero, Vice President of Consumer Products at the NFL. “2K is a worldwide leader in sports video games, with a proven track record of creating best-in-class and award-winning games and we look forward to sharing more about the projects we are working on with them in the future.”
Today’s NFL partnership announcement follows several recent growth updates from the publisher and its development studios.
“It’s an exciting time for 2K and our fans,” said Ismailer. “We’re growing our sports offerings and building on our core games with new IP, as well as continued support of award-winning franchises, all with the goal of giving our fans more amazing games and entertainment for years to come.”
