LG reveal new TV technologies at CES 2021

[This unedited press release has been provided by LG PR and is presented by the GOA team for informational purposes]

SEOUL, Jan. 11, 2021 — LG Electronics (LG) is setting the standard for the TV industry once again with its most impressive premium TV lineup yet, featuring OLED, QNED Mini LED and NanoCell TVs. A CES 2021 Best of Innovation Award winner (model 48C1) as well as several Innovation Award honorees the flagship LG TV lineup has been upgraded inside and out with technology and features such as a new OLED panel, new advanced LCD panel structure that combines Quantum NanoCell colour technology with mini LED backlighting for improved colour accuracy and greater contrast, upgraded AI processor, and a redesigned webOS as well as a stunning new look for 2021.

The 2021 LG OLED TV lineup represents the company’s most comprehensive range of OLED TVs to date with exciting new models that come in additional sizes in 2021 and build on the company’s legacy of advanced picture quality. The newest LG G1 series features OLED evo, the next step in the evolution of LG OLED TV technology that delivers better luminosity for improved brightness and clear, realistic images with amazing detail.

And when it comes to the ultimate viewing experience with OLED, LG is offering consumers more choices than ever before. The LG C1 series boasts a diverse range of size options from the 48-inch version favoured by gamers to the new 83-inch model which will have friends inviting themselves over for movie night. What’s more, the new Gallery Stand is an attractive alternative to the sleek, flush-to-the-wall Gallery Design mount for those who desire more flexibility in their interior planning.

The latest LG intelligent processor, the α (Alpha) 9 Gen 4 AI, revamps the performance on the newest LG OLED TV models in the Z1, G1 and C1 series, LG QNED Mini LED TV models QNED99 and QNED95 and LG NanoCell TV models NANO99 and NANO95. The processor leverages deep learning to enhance upscaling, making lower quality content look amazing on the large, self-emissive displays. The LG processor features AI Picture Pro, which recognises onscreen objects such as faces and bodies and distinguishes between foregrounds and backgrounds, processing each object independently to make images look three-dimensional. With its ability to detect content genre, the α9 Gen 4 processor further optimises picture quality, amount of light in scenes and ambient conditions in various viewing environments.

Moreover, the processor incorporates a new version of LG AI Sound Pro, which boasts two major additions for 2021. Virtual 5.1.2 surround sound up-mixing delivers an incredibly immersive audio experience via the TV’s built-in speakers, while Auto Volume Levelling helps ensure a consistent volume when switching between channels or streaming apps, a solution to a problem that has long annoyed TV viewers.

The latest LG TVs offer an intuitive user experience thanks to the company’s updated webOS 6.0 smart TV platform. With a completely redesigned New Home screen as well as performance and feature improvements, webOS 6.0 provides faster access to apps and a simple content discovery capability with even more personalised recommendations. Paired with an improved Magic Remote that includes hot keys for popular content providers, the new LG webOS offers users the ability to easily control and navigate the next-generation LG TVs and the growing webOS ecosystem.

Acknowledged by consumers, tech experts and some well-known names in the film industry as the best displays around, LG OLED TVs continue to raise the bar for image quality. With the company’s self-lit pixel technology, the panels featured in the 2021 lineup offer perfect blacks and have been certified as having 100 percent colour fidelity by the global product testing agency Intertek. In addition to outstanding colour and contrast, LG TVs offer support for Dolby Vision IQ and Dolby Atmos, delivering a premium viewing experience.

The 2021 LG OLED TVs are equipped with new features such as Game Optimiser along with a one millisecond response time, low input lag and four ports supporting the latest HDMI specifications. 5 Not only does it allow users the ability to access all game-related settings in one convenient place, Game Optimiser, featured on all LG 2021 webOS TVs including QNED Mini LED and NanoCell TVs, automatically applies the best suited picture settings according to the type of the game being played, whether it is a first-person shooter, role-playing or real-time strategy title. For exhilarating big-screen gaming with stutter- and tear-free images, LG OLED TVs are G-SYNC® Compatible, FreeSync™ Premium supported and feature variable refresh rate (VRR), all of which can be managed within the Game Optimiser.

What’s more, LG has expanded the number of TV models that will support HDMI 2.1 specifications in 2021, with enhanced audio return channel (eARC) and automatic low latency mode (ALLM) supported across the full lineup. LG QNED90 Mini LED, NANO90 and NANO85 NanoCell TVs will also support variable refresh rate (VRR) for a premium experience for those who love gaming.

The panels employed in the 2021 OLED TV lineup have been certified by Swiss-based Societe Generale de Surveillance (SGS) as having minimal environmental impact, emitting negligible air pollutants, using less hazardous substances and being highly recyclable.

LG OLED TVs are also easy on the eye without compromising picture quality. In addition to the low blue light recognition from TÜV Rheinland and flicker-free certification from Underwriters Laboratories, LG OLED TVs employ the world’s first Eyesafe-certified TV panels that meet the low blue light emission requirement of Eyesafe, a U.S.-based health standards agency.

Designed to pair perfectly with the new OLED TV models, the latest LG sound bars are another demonstration of the company’s environmentally conscious approach to product design. The exterior of the sound bars are made from recycled materials while the packaging is designed to protect without the use of expanded polystyrene foam blocks.

“Our commitment to raising the industry bar and increasing value for consumers are both clearly evident in the 2021 LG OLED TV lineup,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Featuring LG OLED evo, our most advanced panel technology yet, our newest OLED TVs are in a league of their own, delivering another level of viewing experience we feel confident in saying is second to none.”

The 2021 LG TV lineup including self-lit LG OLED TVs, new premium LG QNED Mini LED TVs and more immersive NanoCell TVs with ultra-large screen size options will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.